Ace Cars Reading Legal Expanded Privacy Notice


Ace Cars Reading committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard the personal information you provide to us, regardless of the type of client you are.

Information We Collect

We may collect and process the following types of data about you:

Personal Identification Information: Name, address, email address, phone number, and other contact details.

Professional Information: Job title, company name, and professional qualifications.

Transaction Information: Details about payments to and from you and other details of products and services you have purchased from us.

Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.

Usage Data: Information about how you use our website, products, and services.

Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

Sensitive Information: Information regarding your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data, health information, or sexual orientation, if necessary and legally permissible.

How We Use Your Information

We use your information in the following ways:

Provision of Services: To provide you with our products and services.

Client Administration: To manage our relationship with you, including billing and collections.

Communications: To communicate with you about updates, events, and news relevant to our services.

Compliance: To comply with our legal and regulatory obligations.

Improvement: To enhance our products, services, and client experience.

Marketing: To inform you about our products, services, and events that may be of interest to you.

Legal Basis for Processing

Our processing of your personal data is based on one or more of the following legal grounds:

Performance of a Contract: Where processing is necessary for the performance of a contract to which you are a party.

Legal Obligation: Where we are required to comply with a legal obligation.

Legitimate Interests: Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.

Consent: Where you have given your consent to the processing.

Vital Interests: Where processing is necessary to protect someone’s life.

Public Interest: Where processing is necessary for the performance of a task carried out in the public interest.

Sharing Your Information

We may share your personal data with:

Service Providers: Third parties who provide services on our behalf, such as IT support, payment processors, and professional advisors.

Regulatory Bodies: Governmental and regulatory bodies where required by law.

Business Partners: Partners with whom we collaborate to offer services.

Affiliated Entities: Within our corporate group to enable the provision of services.

Data Security:

We take the security of your data seriously and have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

Data Retention:

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Rights

You have the following rights regarding your personal data:

Access: The right to request a copy of the information we hold about you.

Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

Erasure: The right to request that we erase your personal data, under certain conditions.

Restriction: The right to request that we restrict the processing of your personal data, under certain conditions.

Objection: The right to object to our processing of your personal data, under certain conditions.

Portability: The right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. Any changes we make will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.

Contact Us:

If you have any questions about this Privacy Policy or the information we hold about you, please contact us at:

Company Name:    Ace Cars Reading

Address:               5, Crown Colonnade, London Rd, Reading RG1 5BA. United Kingdom

City:                       Reading

Email Address:

Phone number:      +44 1189 67 67 67        +44 7898 80 27 44

Information regarding our privacy policy

This privacy policy sets out how we use and protect any information that you give us.
Acecars Reading is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy from time to time by updating this page. You should check this page frequently to ensure that you are happy with any changes.


We may collect the following information:

  • Name
  • Telephone Number
  • Email Address
  • Information relating to your project


We require this information solely to get in touch with users who have submitted their details, and by doing so understand that they will be contacted in order to discuss their potential project.

Your information is stored in our secure email inbox, which will never be shared with any third party.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law.

You may request details of personal information which we hold about you under the Data Protection Act 1998, the Data Protection Directive 1995 and the General Data Protection Regulation 2018.

If you would like a copy of the information held about you, or request that the information held be deleted, please email Please allow up to 30 days for any information to be supplied or deleted as it is a manual process.